my 11's Privacy Commitment – Six Core Principles
These are the six key commitments we make to every my 11 member regarding the protection of your personal data.
All information you submit to the my 11 platform — including login credentials, payment details, and personal data — is protected at all times with banking-grade 256-bit SSL encryption.
My 11 has never sold, rented, or commercialised members' personal data to any third party for marketing or any other purpose, and will not do so without your consent.
You have the right to access, correct, download, or request deletion of your personal data at any time. my 11 will process such requests within the stipulated timeframe.
All my 11 member data is stored in data centres equipped with multi-layered physical and digital security systems – including biometric access controls, 24/7 monitoring, and redundant data backups.
My 11 only collects data that is strictly necessary to deliver our services to you. We do not collect excessive data, and every piece of data collected has a clear and legitimate purpose.
In the event of any security incident that may affect your personal data, my 11 is committed to notifying you within a reasonable timeframe in accordance with established procedures.
Introduction & Scope of Privacy Policy
This Privacy Policy ("Policy") describes how my 11 ("we", "Company", "Platform") collects, uses, discloses, stores, and protects your personal information when you register for, access, or use the my 11 online sports betting and casino platform via our website at my11.im or any related mobile applications.
This Policy applies to all my 11 users and members based in Malaysia and covers all services we provide — including Malaysia Super League and EPL football betting, badminton, e-sports, live casino, slots, table games, and all other platform features.
By registering a my 11 account or using any of our services, you acknowledge that you have read and understood this Privacy Policy and agree to the processing of your personal data as described herein. If you do not agree with any part of this Policy, we encourage you to refrain from using my 11's services.
Privacy Policy and Terms & Conditions: This Privacy Policy is to be read together with my 11 Terms & Conditions. Both documents together form the complete agreement between you and my 11 regarding your use of the platform and the protection of your personal data.
Types of Personal Data We Collect
My 11 collects your personal data through several channels – directly from you, automatically as you use the platform, and in certain circumstances, from legitimate third-party sources. Below is a full breakdown of the types of data we collect:
A. Data You Provide to Us Directly
| Data Category | Example | Primary Purpose |
|---|---|---|
| Identity Information | Full name, IC number, date of birth | Identity verification (KYC) |
| Contact Information | Phone number, email address | Communication & Support |
| Financial Information | Bank account details, e-wallet number | MYR deposit & withdrawal processing |
| Account Information | Username, password (encrypted) | Login Security |
| Verification Documents | MyKad copy, utility bill | Advanced KYC verification |
B. Automatically Collected Data
- Platform Usage Data: Pages visited, session duration, games played (slots, baccarat, blackjack, football betting, etc.), and in-platform actions.
- Device Data: Device type, operating system, phone model, screen resolution, and unique device identifier.
- Network Data: IP address, approximate location based on IP, internet service provider name.
- Cookie Data: Session information, user preferences, and analytics data collected through cookies and similar technologies.
C. Data from Third-Party Sources
- Age verification and identity data from the KYC service providers we engage.
- Information you provide when contacting my 11 customer support via live chat, email, or WhatsApp.
- Information relating to your Responsible Gambling programme status if you have enrolled in any self-exclusion scheme.
How We Use Your Personal Data
My 11 uses your personal data only for purposes that are legitimate, necessary, and directly related to delivering our services to you. We do not use your data for any purpose not stated here without first obtaining your consent.
- Account Management: To create, verify, and manage your my 11 account, including handling registration, login, and password resets.
- Financial Transaction Processing: To securely and accurately process deposits and withdrawals in MYR via Touch 'n Go, DuitNow, GrabPay, Boost, ShopeePay, and FPX (Maybank2u, CIMB Clicks).
- Betting & Gaming Services: To enable you to enjoy all features of the my 11 platform, including Sports Betting, Live Casino, slots, and Table Games.
- Identity Verification (KYC): To meet legal requirements relating to identity verification and financial fraud prevention.
- Customer Support: To provide efficient technical support and customer service in Bahasa Melayu.
- Platform Security: To detect, prevent, and investigate fraud, hacking, or any unlawful activity on the my 11 platform.
- Product Improvement: To analyse aggregated (non-individual) usage patterns in order to improve the user experience and introduce new features.
- Service Communications: To send important notifications relating to your account, transactions, security, and policy updates.
- Responsible Gaming: To monitor betting patterns and reach out to members who may need assistance or information about Responsible Gambling controls.
- Legal Compliance: To comply with legal obligations, regulations, and directives from relevant authorities when required.
Legal Basis for Data Processing
My 11 processes your personal data on one or more lawful legal bases, depending on the type of data and the purpose of processing:
- Contract Performance: Processing required to deliver the services you request – including account operations, bet processing, and payments.
- Legal Obligation: Processing required to fulfil legal obligations, including KYC requirements and suspicious transaction reporting.
- Legitimate Interests: Processing for the purposes of fraud prevention, platform security, and service improvement that does not override your privacy rights.
- Consent: For certain types of processing, such as optional marketing communications, we will obtain your explicit consent beforehand.
Data Sharing with Third Parties
My 11 does not sell your personal data to any party. However, in the course of platform operations, we may share your personal data with the following parties within defined limits:
- Payment Service Provider: Authorised payment processors such as FPX service providers, e-wallet operators (Touch 'n Go, GrabPay, Boost, ShopeePay), and local Malaysian banks to process your MYR transactions.
- KYC Service Provider: Certified identity verification companies engaged to verify the identity and age of new members in compliance with legal requirements.
- Technology Provider: Technology companies that provide the infrastructure, software, and services required for the operation of the my 11 platform, subject to strict data protection agreements.
- Regulatory Authority: Law enforcement agencies, courts, or regulatory bodies where we are required to disclose information under applicable Malaysian law.
- Game Service Provider: Casino and sports game providers who require a minimum set of data to deliver game content, bound by strict confidentiality agreements.
All third parties with access to your personal data through my 11 are bound by strict data processing agreements. They are permitted to process your data only in accordance with our instructions and for the specific authorised purposes — never for their own ends.
Data Retention Period
My 11 does not retain your personal data for longer than is necessary for the stated purposes or as required by law. The following are our data retention guidelines:
Once the relevant retention period has expired, your personal data will be securely deleted or anonymised using methods that ensure the data cannot be recovered.
my 11 Data Security Measures
Protecting your personal data is our top priority. my 11 implements comprehensive technical and organisational security measures to safeguard your personal data against unauthorised access, disclosure, alteration, or destruction:
- Data Encryption in Transit: All data transmitted between your device and my 11 servers is protected with TLS 1.3 protocol and 256-bit SSL encryption.
- Data Encryption at Rest: Sensitive data such as passwords, IC numbers, and financial information is encrypted using industry-standard encryption algorithms when stored.
- Internal Access Controls: Only my 11 staff who require access for their job responsibilities are permitted to access members' personal data, based on a strict need-to-know basis.
- Two-Factor Authentication: my 11's internal systems containing member personal data are protected with two-factor authentication for all relevant staff.
- Continuous Security Monitoring: An automated threat detection system continuously monitors my 11 platform activity to identify and block unauthorised access attempts.
- Regular Security Audits: We conduct regular security audits and penetration testing to identify and remediate vulnerabilities before they can be exploited.
- Incident Response Plan: my 11 maintains a documented incident response procedure to ensure any data breach is addressed promptly and effectively.
Your Responsibilities: While my 11 takes all reasonable steps to protect your data, the security of your account also depends on your own actions. Please use a strong, unique password, do not share your login credentials, and notify us immediately if you suspect any suspicious activity on your my 11 account.
Your Rights Regarding Personal Data
As a my 11 member, you have certain rights regarding your personal data. my 11 respects and facilitates the exercise of these rights:
You have the right to request a copy of the personal data we hold about you. We will provide this information in a readable format within 14 working days.
You may request corrections to any inaccurate or incomplete personal data we hold about you. You can also update certain information directly through your my 11 account settings.
Under certain circumstances, you may request the deletion of your personal data. This right is subject to our legal obligations to retain specific records.
You may object to the processing of your personal data for optional marketing communications at any time, with no effect on your use of my 11's services.
You have the right to receive your personal data in a structured, machine-readable format for transfer to another service provider.
You may request a restriction on the processing of your data in certain circumstances – for example, while we are handling your correction or objection request.
To submit any request relating to your privacy rights, please contact the my 11 Data Protection Officer (DPO) using the contact details provided in Section 12 of this document. We will process your request within 14 working days.
Cookie Policy
The my 11 platform uses cookies and similar tracking technologies to enhance user experience, analyse platform usage, and ensure smooth technical functionality. The following are the types of cookies we use:
- Functional Cookies (Required): These cookies are required for core my 11 platform functions such as login sessions, security, and language preferences. They cannot be disabled without affecting platform functionality.
- Analytics Cookies: We use analytics cookies to understand, in aggregate, how members use the my 11 platform – such as the most frequently visited pages and average session duration – for product improvement purposes.
- Preference Cookies: These cookies store your settings and preferences — such as display options and language — so you do not need to reconfigure them each time you access the platform.
- Security Cookies: Used to detect unauthorised access attempts and protect your account from suspicious activity.
You can manage or delete cookies through your web browser settings. Please note, however, that disabling certain cookies may affect the functionality and user experience of the my 11 platform.
Children's Privacy Protection
The my 11 platform is NO is intended for individuals aged 18 and above. We do not knowingly or intentionally collect personal data from minors. Should we discover that we have collected personal data from an individual under the age of 18, we will take immediate steps to delete that data and close the account in question.
Parents or guardians who become aware that their child under 18 has registered for or used the my 11 platform are urged to contact us immediately at support@my11.im so we can take the appropriate action.
Privacy Policy Amendment
My 11 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological developments. Any amendments will be published on the my 11 website with a revised "Updated" date.
For material amendments that significantly affect your privacy rights, my 11 will endeavour to provide advance notice via registered email or in-platform notification at least 7 Days before the amendment takes effect.
We encourage you to review this Privacy Policy periodically. Continued use of the my 11 platform after any amendments take effect will be considered acceptance of the updated Policy.
Contact the Data Protection Officer (DPO)
My 11 has appointed a Data Protection Officer (DPO) responsible for ensuring compliance with all applicable data protection laws and regulations.
If you have any questions, concerns, or wish to submit a request regarding your privacy rights, please contact my 11's DPO:
- DPO Email: privacy@my11.im
- General Support Email: support@my11.im
- Live Chat: Available 24/7 via the my 11 platform
- Response Time: Within 14 business days for privacy-related requests
By using the my 11 platform, you confirm that you have read and understood this Privacy Policy. my 11 is committed to protecting your privacy at all times and will continue to improve our data protection practices for the benefit of all members in Malaysia. Thank you for trusting my 11.